Dictionary entry Trending
synthetic audience
also synthetic audiences or synthetic consumer or synthetic respondents or AI audience
Definition of synthetic audience
-
: a group of AI-generated personas used to simulate how a target population might answer questions, react to a product or advertisement, or make choices in market and user research
- The agency tested three campaign ideas with a synthetic audience before showing the strongest version to real customers.
- Researchers compared the synthetic audience's answers with a human survey to see where the simulation introduced bias.
Two meanings, one word
In everyday English
An audience is the group of people who watch, read, or listen to something.
In AI
A group of AI-generated personas used to simulate how a target population might answer questions, react to a product or advertisement, or make choices in market and user…
Origin & history
Synthetic audiences entered AI-assisted market research in 2023 as large language models began to be used to simulate survey participants and consumer groups. The related expression synthetic respondent became common for one simulated participant, while synthetic audience referred to the larger modeled group. By 2026, publishers, agencies, banks, and research firms were publicly describing practical uses of the approach.
Test yourself
Which of these is the meaning of synthetic audience?
Cite this entry
"Synthetic audience." AI Dictionary, Dadgogo, https://dadgogo.com/dictionary/synthetic-audience/. Accessed 13 Oct. 2026.