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generative engine optimization

noun \ˈje-nə-rə-tiv ˈen-jən ˌäp-tə-mə-ˈzā-shən\

also GEO or AI SEO

TopicBuilding with AI First known use2023 Senses1
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Definition of generative engine optimization

  1. : the practice of shaping web content so that AI chatbots and AI search features find it, trust it, and cite it in their answers

    • Our GEO checklist: clear answers up top, real data, and pages a model can quote.
    • Ranking first on Google no longer guarantees you show up in the AI answer, hence GEO.

Origin & history

first known use2023

Named in a 2023 research paper by computer scientists at Princeton and other universities; it became a marketing buzzword in 2025.

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Related terms

answer engine optimization optimizing content so it is chosen as the direct answer by voice assistants, featured… zero-click search a search where the user gets the answer directly on the results page, increasingly from an… llms.txt a proposed plain-text file placed at the root of a website that gives AI models a short… citation in AI answers, a link or reference showing which source supports a statement grounding connecting a model's answer to trusted sources, such as documents, databases, or search… agentic commerce shopping in which AI agents search, compare, and buy products or services on a person's…

Cite this entry

"Generative engine optimization." AI Dictionary, Dadgogo, https://dadgogo.com/dictionary/generative-engine-optimization/. Accessed 4 Oct. 2026.

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