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Dictionary entry

E-E-A-T

noun \ˌē-ˌē-ˌā-ˈtē\

also Double-E-A-T or experience, expertise, authoritativeness, and trustworthiness

TopicBuilding with AI First known use2022 Senses1
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Definition of E-E-A-T

  1. : a Google Search quality concept describing whether content demonstrates first-hand experience, subject-matter expertise, recognition as an authoritative source, and overall trustworthiness

    • The product review supported its E-E-A-T with original test results, a named reviewer, photographs, and clear limitations.
    • Adding an author biography alone did not establish E-E-A-T because the article still lacked evidence and factual accuracy.

Origin & history

first known use2022

Google introduced the name E-E-A-T, also called Double-E-A-T, in December 2022 when it added experience to the earlier E-A-T framework in its Search Quality Rater Guidelines.

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Related terms

generative engine optimization the practice of shaping web content so that AI chatbots and AI search features find it, trust… answer engine optimization optimizing content so it is chosen as the direct answer by voice assistants, featured… zero-click search a search where the user gets the answer directly on the results page, increasingly from an… citation in AI answers, a link or reference showing which source supports a statement grounding connecting a model's answer to trusted sources, such as documents, databases, or search… AI slop low-quality AI-generated content produced in bulk, such as spammy articles, strange images…

Cite this entry

"E-E-A-T." AI Dictionary, Dadgogo, https://dadgogo.com/dictionary/e-e-a-t/. Accessed 5 Oct. 2026.

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