DadgogoAI Dictionary

Dictionary entry

AI washing

noun \ˌā-ˈī ˈwȯ-shiŋ\
TopicBuilding with AI Senses1
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Definition of AI washing

  1. : exaggerating or inventing the use of AI in a product or company to attract customers or investors

    • Regulators have fined firms for AI washing in their marketing.
    • Calling a simple rule engine 'AI-powered' is classic AI washing.

Origin & history

Modeled on 'greenwashing'.

Test yourself

Which of these is the meaning of AI washing?

Related terms

AI-native designed from the start around AI, rather than having AI features added to an existing product… wrapper (often dismissive) a product that is mainly a user interface around someone else's AI model…

Cite this entry

"AI washing." AI Dictionary, Dadgogo, https://dadgogo.com/dictionary/ai-washing/. Accessed 4 Oct. 2026.

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