DadgogoAI Dictionary

Dictionary entry

GTM engineer

noun \ˌjē-ˌtē-ˈem ˌen-jə-ˈnir\

also go-to-market engineer

TopicCulture & Big Ideas First known use2023 Senses1
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Definition of GTM engineer

  1. : a job that uses AI agents, data tools, and automation to build repeatable systems for finding customers, researching them, and reaching out, instead of doing sales and marketing tasks by hand

    • Our GTM engineer built a workflow that researches every new sign-up and drafts a personal email.
    • The startup hired a GTM engineer before it hired its first salesperson.

Origin & history

first known use2023

Coined around 2023 by the sales software company Clay; by 2026 job listings for the title were appearing at many software companies.

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Related terms

agentic workflow a process in which one or more AI agents carry out a series of steps, such as research… AI agent an AI system that can pursue a goal over many steps on its own, deciding what to do next… AI-first describing a company or strategy that treats AI as the default way to do work, checking first… no-code describing tools that let people build apps, websites, or automations through visual editors…

Cite this entry

"GTM engineer." AI Dictionary, Dadgogo, https://dadgogo.com/dictionary/gtm-engineer/. Accessed 4 Oct. 2026.

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